About Us
The Rio de Janeiro Municipal Tourism Office (SMTUR-RIO) is the agency responsible for planning, coordinating, and implementing public policies aimed at developing tourism in the city. We work strategically to strengthen tourism as an economic and social driver, highlighting the city’s historical, cultural, and natural potential.
Our commitment is to enhance Rio de Janeiro’s competitiveness as a national and international destination by promoting high-quality experiences, structuring the tourism offering, supporting entrepreneurs in the sector, and encouraging initiatives that positively impact the lives of Rio’s residents. SMTUR-RIO works with innovation, dialogue, and transparency to ensure that tourism is a sustainable, inclusive activity that is integrated into the city’s urban development.
OUR MISSION
To develop, implement, and improve public tourism policies that strengthen Rio de Janeiro as a premier destination, promoting economic growth, cultural preservation, social integration, and sustainability. We seek to boost tourism in a planned, responsible, and collaborative manner, ensuring tangible benefits for both visitors and residents, while always focusing on quality, accessibility, and the celebration of Rio’s unique identity.
